Global Adjustable Gastric Banding Market, By Type (Lap-Band, Realize Band), By Application, and By Region - Trends and Forecast Analysis, 2021-2035

Global Adjustable Gastric Banding Market Size is expected to reach USD 22.2 Billion by 2035 from USD 4.07 Billion in 2024, with a CAGR of around 16.65% between 2024 and 2035. The global adjustable gastric banding market is influenced mainly by two factors. There is an increase in the number of obese people all over the world. In addition to this, an increased awareness of the related health complications has also been observed. Patients and doctors are also in favor of minimally invasive surgical procedures. The fact that the operation is reversible and adjustable is considered by them as a great advantage.

On the other hand, the market growth is limited by the development and usage of other obesity treatments. Most of the time, newer pharmacological therapies and other bariatric procedures are preferred. Nevertheless, the market continues to identify a lot of positive aspects. The development of the medical tourism industry in emerging countries with a rising number of patients needing bariatric surgeries is the most important path for increases in market size. As a result of this, clinics that were established in countries such as Mexico and Thailand are now providing these type of interventions. Moreover, a few changes are always made in band design and the materials used for further technological advancements. Part of these improvements is their aim to make the device safer and to lower the rate of complications (e.g., slippage or erosion), thus attracting a larger patient population to the procedure.

Driver: Shifting Preferences Toward Minimally Invasive Solutions

The transition to less invasive surgeries has become the leading factor for the gastric banding market. This choice is mainly because of the big advantages that are offered over the traditional open surgery. Patients are getting more interested in procedures that promise a smaller amount of physical damage. One of the main reasons why the level of reduced post-operative pain is a big deciding factor. Also, shorter recovery periods are very important, as they make it possible to return to normal life and work faster. The factor of the least possible scarring is also one of the great advantages that cover both the cosmetic and the psychological spheres. For instance, a number of employees now prefer this surgery during a short medical leave which allows them to be away from their jobs for a short time only. In the same way, a parent may take this option to decrease the time away from their family. The use of small incisions in the laparoscopic technique has turned into the normal expected care standard. This less invasive patient and clinician requirement for alternative therapies has led to the maintenance of a trend of the worldwide use of surgical procedures for the adjustable gastric banding.

Key Insights:

• The adoption rate of bariatric surgery among the eligible patient population is estimated to be under 2%.
• Medtronic plc reported revenue from its Surgical Innovations unit, which includes bariatric products, at approximately $3.5 billion for the last fiscal year.
• Johnson & Johnson's Ethicon division invested over $150 million in research and development for advanced surgical technologies, including metabolic procedures.
• The American Society for Metabolic and Bariatric Surgery recorded over 250,000 bariatric procedures performed in the United States in a recent year.
• Apollo Endosurgery, a key manufacturer of gastric bands, reported shipping approximately 12,000 band units globally in a recent fiscal year.
• The National Institutes of Health allocated an estimated $15 million for research grants focused on obesity and metabolic disease treatments.
• The penetration rate of robotic-assisted bariatric surgery platforms is estimated to be utilized in nearly 20% of all procedures.

Segment Analysis:

The adjustable gastric banding market has been divided into two major product types, the Lap-Band and the Realize Band, which are used in hospitals and clinics. As a rule, the Lap-Band is referred to as the product which holds the longest track of clinical studies and hence usually chosen as the first preference in many large hospital systems. On the other hand, the Realize Band is commonly described as being distinguished by certain features such as a greater filling volume and a wider band width, which are preferred by some surgeons only.

Hospitals are at the center of these operations and they usually carry out such procedures in the surgical departments of their hospitals. In fact, a patient with several co-morbidities would most likely be referred to a major academic hospital. On the other hand, ambulatory surgical clinics, by providing simplified, low-cost, and convenient outpatient experiences, have managed to take over a considerable market share. A patient desiring a speedy and/or private operation might be better off with a specialized bariatric clinic in the suburb. The interplay between these products and locations is still driving surgical adoption and patient access as the decisions of the surgeon’s training, hospital contracts and patient health profiles most times influence the choices.

Regional Analysis:

The market for adjustable gastric banding from all over the world has certain features that are unique to each region and are mainly influenced by local healthcare and cultural attitudes. In the area of North America, the method could be described as mature, but it is not free from competition with new medical and surgical treatments for obesity, by which it could be used in a larger way as a part of a set of tools for weight management. Europe presents different sides of the story concerning the pace of acceptance, where France and Belgium are leading in terms of reimbursement, while the rest of the countries remain more cautious. The market in this region is seen as a major source of growth opportunities, and this is due to the rising obesity rates and the expansion of the medical tourism industry; for example, an Australian patient might choose to go to South Korea to a well-known hospital to have the surgery.

Latin America, such as Brazil and Mexico, has developed a strong private healthcare sector that serves both local and international patients who are looking for affordable, high-quality care. The interest in the Middle East and Africa is at a very early stage and is mainly focused on the wealthy Gulf states who are investing a lot in modern medical facilities to solve their health problems, although it is difficult to get a hold of most of the region. The different geographic locations make it difficult to navigate the world map in such a way that the distances between the technology are complex and fragmented.

Competitive Scenario:

The competitive landscape for adjustable gastric bands is characterized by a variety of specialized, innovative companies and a few large medical conglomerates. Apollo Endosurgery, one of the pure-play companies, has been primarily dedicated to increasing the clinical versatility of its Lap-Band System, lately extending the usage of the system to a new patient demographic. On the other hand, a large company like Ethicon, which is a part of Johnson & Johnson, normally supports its Realize Band with the help of its comprehensive surgical portfolio and commercial power all over the globe, but the strategic focus of the company is often changing within the wider metabolic offerings.

The European market is catered to by the likes of Helioscopie, who claims that its products are the result of French engineering and has taken steps to integrate its products into the Sante Actions Group's clinical network. Likewise, MID (Medical Innovation Development) has laid emphasis on technological improvements in their adjustable gastric band with the focus on patient outcomes and surgeon experience.

Cousin Biotech is the last one among the competitors with an absolutely different design, still present in some foreign markets. The recent overall activity in the industry has not been a showcase of novel inventions. Instead, the industry players have been working on less glamorous improvements focusing on delivery systems and band materials with a view to easing the risk profile and making the surgical procedure easier for the clinician.

Adjustable Gastric Banding Market Report Scope

The Global Adjustable Gastric Banding Market report is segmented as follows:

By Type,

• Lap-Band
• Realize Band

By Application,

• Hospitals
• Clinics

By Region,

• North America
• U.S.
• Canada
• Mexico
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Southeast Asia
• Rest of Asia Pacific
• Latin America
• Brazil
• Argentina
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Rest of Middle East and Africa

Key Market Players,

• Apollo Endosurgery
• Ethicon (Johnson & Johnson)
• Helioscopie (Sante Actions Group)
• MID (Medical Innovation Developpement)
• Cousin Biotech

Research Objectives

• Proliferation and maturation of trade in the global Adjustable Gastric Banding Market.
• The market share of the global Adjustable Gastric Banding Market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
• Current and future market trends that are influencing the growth opportunities and growth rate of the global Adjustable Gastric Banding Market.
• Feasibility study, new market insights, company profiles, investment return, market size of the global Adjustable Gastric Banding Market.